White Owl Cigars have been about for many many years and I have smoked them for as long as i can remember. I found an article from July 1932 about the General Cigar company, which manufacturer’s White Owls. At the time, these machine made cigars were being sold at seven cents. And that price was a bit to high for cigar smokers of that day. The medium price of a machine made was about five cents. Many people went to General to get them to decrease their price down to five cents. Not only did they require the price lowered, but they didn’t need the blunt to be changed in any way. They wanted the same size and quality filler at a lower cost. White Owl cigars are made with the costliest filler the US grows and is a top notch cigar that some aficionado’s did not care paying some additional cents. Many executives of the company were not prepared to change the price, they’d be making the lowest profit from the change and other corporations using scraps and damaged ends of tobacco would still be making a serious profit margin, for less superior cigars. In the final analysis, the decision was made to low the costs, but keeping the convention of great long filler and over sized cigars. Once the reduction was put into effect, the company broke records for quick increase in consumption. They were able to do this with arranged production and gigantic output. I wish they continue to only cost five cents per cigar, that would save me a lot of money, i think i would be ok with paying the seven cents too.